Simple Inbound Lead Routing for Hubspot Users
For early stage companies: Route inbound leads to booking pages or sequences based on qualification rules.
Welcome to the world of intelligent lead routing and revenue operations—where Default turns your chaotic lead distribution into a symphony of automation (minus the orchestra drama). Our template is like a matchmaking genius for inbound marketing automation, ensuring your leads find their perfect sales match faster than you can say "revenue optimization."
Think of it as your sales workflows' personal assistant, but one that never needs coffee breaks or vacation time. Through our HubSpot-integrated template, we've automated everything from lead qualification to sales scheduling, making your revenue operations smoother than a freshly waxed surfboard. And speaking of smooth, our lead enrichment process adds more depth to your prospects than your favorite true-crime podcast adds to a mystery. Whether you're drowning in leads (nice problem to have!) or trying to optimize your inbound marketing funnel, we've got your back—and your front, sides, and any other directional challenges you might be facing.
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Some relevant product features to this workflow template
Automate scheduling, routing, assignment, CRM updates and meeting follow-up from web forms or booking links.
Build or Connect an Inbound Form
Apollo Enrich with Company and Person Data
If / Else to Create Logic
Display Scheduler
Send Slack Messages
Apollo Email Sequence
Match, Update, or Create Hubspot Records
More Templates
Automate scheduling, routing, assignment, CRM updates and meeting follow-up from web forms or booking links.
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Simple Inbound Lead Routing for Hubspot Users

For early stage companies: Route inbound leads to booking pages or sequences based on qualification rules.
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Frequently Asked
Revamp go-to-market with easier routing, actionable intent, and faster scheduling.
Who uses Default?
Marketing, revenue operations, and growth teams use Default to revamp go-to-market with easier routing, actionable intent, and faster scheduling.
What tools can Default replace?
Default often replaces your marketing forms, revenue operations software, lead routing tools, AI workflow builders, waterfall enrichment, and sales schedulers.
What tools does Default integrate with?
Default integrates with many CRMs, all sales engagement tools, website forms, and more.
What are some common use cases for Default?
Revenue teams use Default to automate inbound sales processes, route CRM records, gather website visitor data, and keep their CRM organized.
What does the implementation process look like?
Default is an easy-to-set-up platform that scales from 2 to 2,000 sales representatives. Implementation typically takes about a week, with ongoing Slack support from Default's implementation team.
How much does Default cost?
Default's pricing consists of a platform fee and a license fee. We charge only for users who receive meetings, are assigned as owners in the CRM, or are referenced in workflows. All editor seats are free.
What is Default?
Default is a workflow canvas-first go-to-market platform that includes enrichment, website intent, routing, scheduling, qualification, and segmentation tooling.