More than LEAD ROUTING software
Route leads, meetings, and accounts to the right rep, every single time
Convert more leads and accounts into pipeline with routing tools your team can audit and understand.

Trusted by industry’s fastest-growing GTM teams
Build and manage your routing workflows in one platform
Automate routing workflows across every stage of your pipeline, directly from Default.
Route any new or updated object from your CRM
Connect your CRM to route any new or updated contact, company, or opportunity records.
Route meetings by territory, segment, ICP, or round-robin
Qualify, route, and schedule meetings based on ownership, weighted round-robin, or AI lead routing.
Route qualified leads when they sign-up for your product
Turn your self-serve funnel into a gold mine for qualified pipeline.
Alert reps when target accounts visit your site
Route high-intent accounts to the right rep, every time.
Build powerful routing logic with deep customization
Customize how leads, accounts, and meetings get routed to your team to maximize fairness and revenue growth.
Route based on win rates, attainment, or other CRM attributes
Drive more revenue per rep with routing that goes beyond just the number of meeting assignments. Build a custom routing formula based on any CRM data.
Route through territories and segments with AI agents
Seamlessly manage and orchestrate territory-based routing without the headaches.
Route owned accounts to the right CRM user
Ensure owned accounts don’t end up in the wrong hands with customizable ownership rules.
Understand rep performance with powerful logs
Track routed leads, meetings status and quote attainment in one platform.
Understand why leads get routed to specific reps
Get visibility into routing logic that determined leads journey.
Easily track rep routing history for better admin visibility
Get visibility into routing logic that determined leads journey.
Teams of all sizes automate their lead and account routing with Default.
Read about how companies like OpenPhone build customized routing workflows across their sales pipeline.
A routing tool built for your edge cases
Say goodbye to misrouted leads with AI fuzzy matching
Catch routing edge cases with AI-powered fuzzy matching. Match misspelled domains to owned accounts and more.
Sync to Salesforce and HubSpot at the same time
For teams that use both, Default is the only solution that can sync to multiple systems simultaneously—exactly how you want it.
Route lead and accounts based on real-time enrichment
Route, qualify, and assign leads based on real-time enrichment data—no API keys required.
Notify reps of every routing activity on Slack
Send custom, context-rich notifications powered by AI to summarize actions for reps
Auto-calibrating, weighted round robin queues
Adjust priority for ramping reps or manually select who’s next in the queue.
Route, assign, and enrich from any source
Routing from a CSV shouldn’t require an engineering degree. Never use Data Import Wizard again.
Discover how B2B software companies use Default
Revamp go-to-market with easier routing, actionable intent, and faster scheduling.
Inbound scheduling
Turn new form submissions, leads, and accounts into qualified pipeline with the orchestration platform built for inbound.
Lead routing
Define and build your routing logic in a single, easy-to-manage workflow builder.
Website intent
Unlock hidden pipeline by alerting reps when target accounts are browsing your company’s website.
CRM enrichment
Keep your CRM data clean with waterfall enrichment, scheduled workflows, and automated de-duping.
What people think
Unlock efficient growth with one platform that automates scheduling, routing, enrichment, and intent workflows.
Frequently Asked
Automate scheduling, routing, assignment, CRM updates and meeting follow-up from web forms or booking links.
Who uses Default?
Marketing, revenue operations, and growth teams use Default to revamp go-to-market with easier routing, actionable intent, and faster scheduling.
What tools can Default replace?
Default often replaces your marketing forms, revenue operations software, lead routing tools, AI workflow builders, waterfall enrichment, and sales schedulers.
What tools does Default integrate with?
Default integrates with many CRMs, all sales engagement tools, website forms, and more.
What are some common use cases for Default?
Revenue teams use Default to automate inbound sales processes, route CRM records, gather website visitor data, and keep their CRM organized.
What does the implementation process look like?
Default is an easy-to-set-up platform that scales from 2 to 2,000 sales representatives. Implementation typically takes about a week, with ongoing Slack support from Default's implementation team.
How much does Default cost?
Default's pricing consists of a platform fee and a license fee. We charge only for users who receive meetings, are assigned as owners in the CRM, or are referenced in workflows. All editor seats are free.
What is Default?
Default is a workflow canvas-first go-to-market platform that includes enrichment, website intent, routing, scheduling, qualification, and segmentation tooling.