Comparison

Default vs HubSpot

Default is the infrastructure agents run go-to-market on, while HubSpot stays a legacy marketing suite.

WorkOS
Air
Hebbia
Cortex
Dust
Decagon
Owner
Airbyte
Tailscale
Listen Labs
Profound
Wispr Flow
fal ai
Perplexity
The jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.
Nick LaffertyGrowth Marketing @ Profound
Routing logic

Build routing logic on an easy-to-use canvas

Use Default's drag-and-drop builder to design routing logic that goes beyond HubSpot's basic rules.

Route based on win rates, attainment, or CRM attributes

Drive more revenue per rep with routing that goes beyond just the number of meeting assignments. Build a custom routing formula based on any GTM data.

Route owned accounts to the right CRM user

Ensure owned accounts don't end up in the wrong hands with customizable ownership rules.

Default vs HubSpot routing
DefaultDefault
Drag-and-drop workflow builder
Lead routing & assignment
Route HubSpot CRM objects based on ownership
Route HubSpot CRM objects based enrichment data
Advanced round-robin queues & calibration
SLA enforcement & escalations
Deep Salesforce CRM integration
100+ integrations to modern GTM tools
Scheduler styling

Give prospects a branded scheduling experience

Customize fonts, colors, and logos on every scheduling asset.

Automatically follow up with inbound leads who don't book

Enroll leads who don't book into follow-up sequences to automate your inbound SLAs.

Run workflows when leads cancel or no-show your reps

Send emails, re-assign owners, or notify reps when leads don't show, reschedule, or cancel.

Default vs HubSpot scheduling
DefaultDefault
Workflows for meeting booked, cancelled, rescheduled, or no-showed
Sync the data to multiple go-to-market tools
Custom branding, fonts and scheduler settings
Enrich every meeting with waterfall enrichment
Schedule meetings with the CRM record owner
Schedule from web forms
Schedule from booking links
Schedule meeting from in-app
Schedule meeting from events
Schedule handoff meetings
Workflow logic

Build powerful workflows on real-time CRM data

Leverage Default's integrations and native enrichment to customize your workflow logic to your team's liking.

Easily track rep routing history for better admin visibility

Get visibility into routing logic that determined each lead's journey.

Put account research and lead qualification on auto-pilot with AI

Use Default's native agents to research and monitor accounts and leads with AI.

Default vs HubSpot workflows
DefaultDefault
Complex multi-step routing workflows
AI agents
Cross-platform orchestration
Rich-text editor for custom Slack notification
AI error notification for workflow runs
Workflow runs reporting and audit logs
Queue reporting and audit logs

What our customers say

The world’s best revenue leaders are building their orgs on Default

WorkOS
Air
Hebbia
Cortex
Dust
Decagon
Owner
Airbyte
Tailscale
Listen Labs
Profound
Wispr Flow
fal ai
Perplexity
  • Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.

    Mack Caruso avatar
    Mack CarusoDirector of Revenue Operations, Bland AI
  • It’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.

    Korey Beaver
    Korey BeaverMarketing Operations, People Data Labs
  • Because we moved to Default, we were able to bring more structure to how we think about go-to-market.

    Sarah Madden
    Sarah MaddenHead of Revenue Operations, FERMÀT

Agent infrastructure for go-to-market

Default unifies your revenue data, gives agents the tools to act on it, and deploys an orchestrator that coordinates work across your entire go-to-market.