Enrichment waterfalls
Pull person and company data from several providers in 1 workflow step.
More than an inbound marketing automation software
Inbound automationfor scaling teams
Default books demos on your website, with enrichment and routing before the calendar opens.
New Form Submission
Form submission
The workflow starts the moment a visitor submits your demo form.
Enrich Data
Enrichment
Each demo request runs through a waterfall of providers, so routing can use company size and job title.
Qualification Agent
Qualification
Score every inbound lead against your ideal customer profile (ICP) before a rep sees it.
Round-Robin
Round robin routing
Each qualified lead goes to the next rep in its territory's queue.
Display Scheduler
Scheduling
A scheduler with your branding opens the assigned rep's calendar within seconds.
Turn demo requests into booked meetings
Qualify, enrich, route, and schedule demo requests, your highest-intent source of pipeline.
Lead routing
Fine-grained routing rules in 1 ruleset that every workflow can run.
Instant scheduling
Show rep calendars within seconds of submission.
Built for every stage of growth
Default workflows grow with your team, from seed stage to enterprise.
Go-to-market fundamentals
Stand up your core go-to-market workflows with little setup.
MCP access
Run Default headless from an AI client through the Model Context Protocol (MCP) server.
Pay-as-you-grow
Modular platform billing for any team shape.
Capture leads from every form on your site
Start a Default workflow from any form submission.
Demo requests
A form submission workflow takes each demo request from enrichment to the rep's calendar.
Webinars and events
Qualify webinar leads and add them to your CRM with an automated follow-up.
Content downloads
Enrich leads from content downloads and route them to reps and your CRM.
Route leads byterritory and segment
Rules can route on CRM fields, enrichment data, and website intent signals.
CRM-based routing
Route on Salesforce or HubSpot fields, such as country or the account owner.
Enrichment-based routing
Route on company size or job title from enrichment, even when the form doesn't ask.
Website intent routing
Start a workflow when Default identifies a visitor, on any page or only the ones you pick.
Follow up with leads who don't book
Send automated follow-ups from the rep assigned to each lead.
Sequencing triggers
Start a follow-up sequence based on whether the lead booked a meeting.
Automated assignment
Assign each lead that doesn't book a meeting to a rep, and alert the rep right away.
“It’s the control layer we’re using to run GTM from the same brain.”
Matt McGonegleDirector of GTM Operations @ Cortex
More use cases
Other motions teams run on Default
Outbound Automation
Prospect, enrich, and sequence on first-party signals.
Lead Routing
Route leads across territories and segments, with logs.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.