Live data
Records update the moment a lead converts, a call lands, or a field changes.
More than a lead enrichment software
Every go-to-market record in one live table
Build and enrich views of CRM accounts, marketing contacts, or email lists.
Create views of your data layer
Every table reads from the unified data layer, so your team and your agents work from the same record.
Enrichment
Fill in any gaps with a per-field waterfall for one or 1000s of records.
Companies, people, and custom objects in one view
Build views across companies, people, and the custom objects unique to how you run go-to-market.
Companies
A live account view with coverage, signals, and ownership in one place.
People
One identity per person across every source feeding the data layer.
Custom objects
Add fields, define relationships, and extend the model in minutes.
Live editing by you and agents
Every table is editable on the same surface, by your team and by agents.
Agent editingIn beta
Every agent write is logged with full attribution and a rollback path.
In-line editing
Bulk updates, single-field edits, and segment changes all on one surface.
“It’s the control layer we’re using to run GTM from the same brain.”
Matt McGonegleDirector of GTM Operations @ Cortex
Agent infrastructure
The infrastructure underneath the agent
Native accessIn betaMCP access to data and tools for every agent, whether built inside Default or on top of it.
Audit logsEvery decision trace logged, reviewed, and reversible before it touches your systems.
IntegrationsBi-directional sync with the revenue tools your team already runs.
Unified dataDeterministic person and company matching across every source.
FAQ
Frequently asked questions
Lead enrichment software automatically fills in missing information on lead records, such as job titles, company size, and technographic data, so your team has a complete picture of every prospect without manual research.
Waterfall enrichment checks multiple data providers in sequence for each field, moving to the next provider only when the previous one returns nothing, which raises match rates and data accuracy. Default runs this waterfall per field across one or thousands of records.
Default uses a per-field waterfall enrichment model that checks multiple data providers in sequence to fill gaps across one or thousands of records, ensuring the most accurate and comprehensive data available.
Default can enrich firmographic, demographic, and technographic fields, and it maintains a unified identity per person across every data source feeding into the platform.
Records in Default update in real time the moment a lead converts, a call lands, or a field changes, so your team is always working from live data rather than stale snapshots.
Yes, Default provides a live account view that surfaces coverage, signals, and ownership for companies alongside individual people records, all in one place.
Yes, you can add fields, define relationships, and extend the data model in minutes using Default's custom objects feature.
Every agent write is logged with full attribution and includes a rollback path, so your team can review and reverse any change before it affects your systems.
Default offers bi-directional sync with CRMs including Salesforce and HubSpot, keeping enriched fields, lead records, and account data consistent across your go-to-market stack.
Agent infrastructure for go-to-market
Default unifies your revenue data, gives agents the tools to act on it, and deploys an orchestrator that coordinates work across your entire go-to-market.