Closed Lost (Qualified) Follow-Up for Salesforce Users
Re-engage lost salesforce opportunities with AI-powered sequences and automated rep reassignment.
Transform your revenue operations from a data disaster into a well-oiled machine with Default's CRM Data Management template. This powerhouse workflow automates lead qualification and distribution by seamlessly enriching incoming data through Apollo, then orchestrating a perfect dance between your marketing forms and Salesforce records.
Stop letting valuable leads slip through the cracks of manual data entry. Our inbound marketing automation takes the heavy lifting out of lead routing, ensuring every contact is enriched, qualified, and properly distributed faster than you can say "duplicate record." Perfect for growing teams who'd rather spend time closing deals than wrestling with spreadsheets and data validation.
See this workflow live
Some relevant product features to this workflow template
Automate scheduling, routing, assignment, CRM updates and meeting follow-up from web forms or booking links.
Apollo Enrich with Company and Person Data
If / Else to Create Logic
Send Slack Messages
Apollo Email Sequence
Match, Update, or Create Salesforce Records
Round Robin with Custom Logic
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Closed Lost (Qualified) Follow-Up for Salesforce Users

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Frequently Asked
Revamp go-to-market with easier routing, actionable intent, and faster scheduling.
Who uses Default?
Marketing, revenue operations, and growth teams use Default to revamp go-to-market with easier routing, actionable intent, and faster scheduling.
What tools can Default replace?
Default often replaces your marketing forms, revenue operations software, lead routing tools, AI workflow builders, waterfall enrichment, and sales schedulers.
What tools does Default integrate with?
Default integrates with many CRMs, all sales engagement tools, website forms, and more.
What are some common use cases for Default?
Revenue teams use Default to automate inbound sales processes, route CRM records, gather website visitor data, and keep their CRM organized.
What does the implementation process look like?
Default is an easy-to-set-up platform that scales from 2 to 2,000 sales representatives. Implementation typically takes about a week, with ongoing Slack support from Default's implementation team.
How much does Default cost?
Default's pricing consists of a platform fee and a license fee. We charge only for users who receive meetings, are assigned as owners in the CRM, or are referenced in workflows. All editor seats are free.
What is Default?
Default is a workflow canvas-first go-to-market platform that includes enrichment, website intent, routing, scheduling, qualification, and segmentation tooling.