Sara McNamara's HubSpot Lead Routing
Still spending hours manually checking for duplicates, enriching records, or assigning leads to reps? Try this instead.
It takes only a few minutes to get familiar with the tool and set up a flow like this:
First, weed out spam—because nobody wants to waste time or enrichment credits on "Student" from "Sara McNamara LLC"
Then, enrich records with tools like Apollo (get job title, company size, etc.).
Check for duplicates in your CRM (HubSpot in this case, but you can do this for Salesforce, too!) and match leads to existing accounts.
Finally, assign leads to the right SDR or AE and send them Slack alerts so they get notified right where they’re working.
See this workflow live
Some relevant product features to this workflow template
Automate scheduling, routing, assignment, CRM updates and meeting follow-up from web forms or booking links.
Match, Update, or Create Hubspot Records
Build or Connect an Inbound Form
Apollo Enrich with Company and Person Data
Display Scheduler
Round Robin with Custom Logic
Send Slack Messages
More Templates
Automate scheduling, routing, assignment, CRM updates and meeting follow-up from web forms or booking links.
Sara McNamara's HubSpot Lead Routing
Still spending hours manually checking for duplicates, enriching records, or assigning leads to reps? Try this instead.
Simple Inbound Lead Routing for Hubspot Users
For early stage companies: Route inbound leads to booking pages or sequences based on qualification rules.
Simple Inbound Lead Routing for Salesforce Users
For early stage Salesforce users: Route inbound leads to booking pages or sequences based on qualification.
Sales → Implementation Handoff from Closed-Won Trigger
Route customers to Success teams with automated scheduling and team notifications.
Sales → Customer Success
Salesforce users can automate customer handoffs from Sales to Success teams with intelligent routing.
Customer Success Contract Renewal Reminder Template
Use Salesforce Closed-Won trigger to automate contract renewal outreach with AI-generated messaging and annual CRM Data updates.
CRM Data Management for Hubspot
Clean and standardize Hubspot CRM data by matching contacts, companies, and deals.
New Call Booked Lead Warming
Keep scheduled leads engaged using AI-personalized emails based on pain points.
AI Personalized Sales Email Sequence
Convert inbound marketing leads to sales leads using AI-personalized emails with enriched data insights.
Closed Lost (Qualified) Follow-Up for Salesforce Users
Re-engage lost salesforce opportunities with AI-powered sequences and automated rep reassignment.
AI Meeting Description + Lead Scoring
Route inbound leads in Salesforce using AI meeting analysis and advanced scoring algorithms.
Frequently Asked
Revamp go-to-market with easier routing, actionable intent, and faster scheduling.
Who uses Default?
Marketing, revenue operations, and growth teams use Default to revamp go-to-market with easier routing, actionable intent, and faster scheduling.
What tools can Default replace?
Default often replaces your marketing forms, revenue operations software, lead routing tools, AI workflow builders, waterfall enrichment, and sales schedulers.
What tools does Default integrate with?
Default integrates with many CRMs, all sales engagement tools, website forms, and more.
What are some common use cases for Default?
Revenue teams use Default to automate inbound sales processes, route CRM records, gather website visitor data, and keep their CRM organized.
What does the implementation process look like?
Default is an easy-to-set-up platform that scales from 2 to 2,000 sales representatives. Implementation typically takes about a week, with ongoing Slack support from Default's implementation team.
How much does Default cost?
Default's pricing consists of a platform fee and a license fee. We charge only for users who receive meetings, are assigned as owners in the CRM, or are referenced in workflows. All editor seats are free.
What is Default?
Default is a workflow canvas-first go-to-market platform that includes enrichment, website intent, routing, scheduling, qualification, and segmentation tooling.
Accelerated pipeline, by Default.
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