Announcing Our Latest Product: Default Workflows

Today, we’re excited to announce Default’s latest product, Workflows.

After talking to hundreds of customers and prospects over the last few months, it became clear to us that what customers wanted was better orchestration across their entire revenue stack.

Here are just a few of the things you can use Default Workflows for:

• Routing new CRM leads, contacts, and accounts by ownership, segment, or geography
• Generating cold email drafts and lead, meeting, & account summaries with embedded AI
• Notifying reps when Salesforce opportunities are created or closed
• Enriching, qualifying, & routing self-serve sign-ups
• Enriching your CRM to improve data hygiene
• Automatically matching new leads to existing accounts in your CRM

Why We Built Workflows

It’s no secret that GTM teams have had it rough for the last two years. Public markets have completely shifted in favor of strong unit economics while maintaining a premium on fast, sustainable growth. Revenue leaders at startups and BigCo’s alike are asking themselves the same question:

As we’ve continued building Default since our launch 5 months ago, we’ve seen two key themes emerge in conversations with our customers and prospects:

Increasing seller productivity

As we’ve had more conversations with sales leaders, it’s become clear that everyone is thinking about how to minimize friction for every rep, and automate away any tasks or workflows that amount to lost time engaging with prospects, building pipeline, and closing deals. Many leaders have now come to the conclusion that their tech stack architecture creates A LOT of friction - sellers spend way too much time manually following up to close deals, book meetings, and there’s no visibility across different gaps in the tech stack.

Simplifying and consolidating tech stacks

At the same time, Rev Ops and Business Systems teams are hearing this feedback, knowing all too well how painful it is to maximize seller productivity in an environment where 3-4 business systems compete on race conditions with duplicative or redundant functionality across a single business workflow. Take for example the inbound lead stack: forms from a MAP, flows in a CRM, scheduling in a demo routing tool, and routing in a lead-to-account matching tool all sit across the same business workflow, many with redundant (and competing) functionality.

The unfortunate reality is that most teams in this situation are paying a steep tax on their GTM productivity. But the cost of inaction is too great - it’s time to do or die.

The Productivity Tax on GTM Teams

Our belief at Default from Day 1 has been that the rise of best-of-breed software and their limited integration creates a series of information silos across company workflows. At the same time, many of these point-solution software vendors simply don’t have the bandwidth to invest in building connective tissue between their platforms and others.

Integrating all of these tools and making them talk to one another in a way that doesn’t wreak havoc on workflows, reporting, and permissioning — is a huge tax on GTM teams. Projects move more slowly. API outages cause workflow breaks that cascade up and down stream. And at the end of the day, the GTM team foots the bill. Don’t believe us? Just ask your Rev Ops or IT teams.

So, what’s missing?

We believe that the common denominator across these problems is a connective tissue layer across all of these platforms that eliminates the tech and operational overhead of managing these solutions and workflows.

We aim to solve this with Default Workflows. By combining deep integration with CRMs, MAPs, enrichment data providers, and your other revenue tools in one flexible workflow engine, we believe teams who use Workflows will grow faster while spending less to orchestrate their various GTM motions.

Book a demo with our team here to see how Default Workflows can streamline your revenue processes and help your team do more, with less…