It’s every sales manager’s nightmare: a high-value lead comes through, but ends up with the wrong salesperson. For that reason alone—not to mention potential slowdowns, bottlenecks, or data leakage—implementing the best lead distribution software is mission-critical.
To help accelerate your search, we’ve put together a list of the seven best lead distribution software options. Check out our reviews to decide which one best fits your sales process.
7 best lead distribution software options (at a glance)
- Default: Best all-in-one lead distribution software
- Apollo.io: Best lead distribution software for enrichment
- Calendly: Best lead distribution & sales scheduling point solutions
- Traction Complete: Best lead distribution software for Salesforce users
- LeadAngel: Best lead management software
- Chili Piper: Best B2B lead distribution software
- RevenueHero: Best lead distribution software for small orgs
What is lead distribution software—and why is it mission critical?
Lead distribution software is the connection point between your lead capture mechanisms—forms, chatbots, etc.—and your sales technology. It qualifies, assigns, and routes leads (see our lead routing software too) to the sales rep best positioned to close them, syncing all necessary data with your tech stack.
Every organization should have lead distribution software for three main reasons:
- Accelerating speed-to-lead by saving time wasted on manual routing
- Reducing friction in scheduling meetings by engaging leads at their highest point of interest
- Improving close rates by assigning leads to the reps most likely to close them (based on geography, territory, rep expertise, position in the sales org, etc.)
As we’ve talked about before, accelerating speed-to-lead can increase your meeting bookings by as much as 100X.
How do you choose the right lead distribution software?
As you can probably see from the graphic above, lead distribution software often integrates with an array of other technologies. This can present a problem, especially if you have 3-5 point solutions a lead goes through—enrichment, qualification, distribution, calendaring, etc. —before they even make it to a sales rep.
So the most important thing to look for in lead distribution software is an all-in-one solution that handles all aspects of the marketing-to-sales handoff process. This is the best way to reduce lead dropoff, mitigate lost data, and accelerate response times.
Other capabilities to look for in lead distribution software include:
- Syncing speed. You don’t want to waste precious time waiting for your software to catch up before engaging a lead. The faster your technology syncs, the faster your speed-to-lead.
- Customizable workflows. Your lead distribution software should be able to handle a complex array of rules-based routing, including demographics and attributes, behaviors, lead scores, and more.
- Automated distribution. You shouldn’t have to rely on a single person to manage leads when they come in. Set up round robin, randomized, or rules-based distribution and eliminate stagnant lead pools.
- Advanced integrations. Lead distribution software should be able to integrate seamlessly with any technology it isn’t actively replacing.
1. Default: Best all-in-one lead distribution software
The number one attribute of the best lead distribution software is all-in-one functionality. Default is the only lead distribution software that meets this criteria. With Default, you can capture, enrich, qualify, distribute, schedule, and follow-up with leads all from one central location.
Default can also operate as an underlying orchestration layer for your entire GTM tech stack, enabling seamless transitions from marketing to sales and back again. Thanks to Default, our customers have achieved the following benefits:
- 67% faster speed-to-lead
- 2x qualified inbound demos
- 10 hours per week saved on manual routing
Key features
- Real-time, automated lead distribution based on real-time enrichment, captured data, CRM insights, and behavioral data from your PLG funnel
- Automated scheduling at the point of conversion
- Drag-and-drop, no-code workflows with a range of advanced customizations
- Deep integrations and orchestration capabilities for your underlying tech stack
Pricing
Default operates based on three pricing tiers:
- Essential. 250 enriched leads per month, five seats, and unlimited meetings, forms, and routing.
- Growth. Start scaling up with 1,000 enriched leads per month, 10 seats, and unlimited meetings, forms, and routing.
- Enterprise. For large inbound and outbound traffic, with unlimited enriched leads per month, 20+ seats, and unlimited meetings, forms, and routing.
Pros
- All-in-one platform that reduces siloes, broken touchpoints, data loss, and revenue leakage
- Simple, intuitive UI—no coding or engineering expertise to build lead distribution flows
- Orchestration layer for more complex tech stacks
- Behavior-based lead distribution (e.g. such as unattended leads or lack of engagement)
- Automatic, real-time lead enrichment from Clearbit and Apollo
Cons
- Not a point solution
- Built for ease-of-use and not for a technical user base
Want to see what all Default can do? Check out our workflow templates here.
2. Apollo.io: Best lead distribution software for enrichment
When you hear the name “Apollo.io,” the first thing that probably comes to mind is: data. Although Apollo.io does come with some lead distribution features, the software’s biggest selling point is its extensive database which enables more accurate, relevant routing.
Key features
- Comprehensive database with 200M+ contacts and 60M+ companies
- Advanced search filters based on a range of demographics and behavioral signals for hyper-personal targeting
- Customizable email, LinkedIn, and cold call sequences built directly into the platform
- Compatibility and integrations with the majority of CRM platforms
Pricing
Apollo.io’s credit-based pricing structure breaks down into four tiers:
- Free—unlimited email credits, 60 mobile credits, and 120 export credits; sequence automation, basic filters, three intent-based filters, limited API access, and more.
- Basic—$49/month—Free tier benefits, plus 900 mobile credits and 12,000 export credits; unlimited sequences, email open and click tracking, data enrichment, and more.
- Professional—$79/month—Basic tier benefits, plus 1,200 mobile credits and 24,000 export credits; advanced reports & pre-built dashboards, AI-assisted email writing, call recordings, and more.
- Organization—$149/month—Professional tier benefits plus 2,400 mobile credits and 48,000 export credits; plus up to 12 buying intent topics, 1M AI-generated email words per month, and advanced security & API features.
Pros
- Simple, intuitive UI
- Up to 10,000 free leads right out of the gate
- Powerful filters to drill down and build targeted prospect lists to improve lead distribution efforts
Cons
- Some users have reported trouble getting past spam filters
- Questions around reporting accuracy
- Sluggish customer support
- No built-in forms
- Some steps in the buyer journey require manual intervention
See Apollo.io’s G2 reviews here.
3. Calendly: Best lead distribution & scheduling point solution
Calendly dominates the market in terms of brand recognition. As a scheduling point solution, it works pretty well. However, its lead distribution features leave much to be desired.
Key features
- Automated calendaring based on the user’s availability—all in a single click
- Team-based scheduling that routes meetings to necessary team members
- Limited automations to send reminders, follow-ups, and integrate with both your CRM and other platforms
Pricing
Calendly’s pricing breaks down into four tiers:
- Free—unlimited 1-to-1 meetings, one event type (e.g. 30-minute vs. 60-minute meeting), video conferencing integration, and automated follow-ups
- Standard—$10/month—unlimited event types, multiple calendar integration, and integration with various third-party platforms
- Team—$16/seat/month—send meetings to Salesforce, share meetings round robin, qualify & route prospects
- Enterprise—$15K/year—enable SSO and SAML, domain control, and full integration with Salesforce and Microsoft Dynamics
Pros
- Simple, easy-to-use and easy to set up—both on the user and client side
- Intuitive user experience (UX)
- Higher tiers enable robust integrations to expand capabilities
Cons
- Point solution with features limited features beyond calendaring
- Limited built-in lead distribution—relies primarily on integrations to route leads
- Non-Calendly branding only available at the higher tiers
- Doesn’t handle recurring bookings very well
See Calendly’s G2 reviews here.
4. Traction Complete: Best lead distribution software for Salesforce users
Traction Complete is built specifically for the Salesforce user struggling with the platform’s notorious complexities. Specifically, Traction Complete offers automated lead distribution, lead-to-account matching, account hierarchies, data cleansing, relationship mapping, etc. without the need for extensive and expensive custom Salesforce development.
In this review, we’ll focus specifically on Traction Complete’s lead distribution & routing functionality.
Key features
- No-code workflows that enable fast, efficient workflow building
- Automated notifications to sales reps in Slack or email
- Distribution audit log to allow assignment review and adjustment where necessary
- Any-object routing—contacts, accounts, custom objects, etc.
Pricing
Traction Complete does not provide their pricing information or structure publicly.
Pros
- Salesforce-specific focus, which can be helpful when navigating the complex CRM & product suite
- Intuitive, drag-and-drop lead distribution workflow builder
- Support for complex lead routing based on a variety of criteria
Cons
- Most helpful only for Salesforce users
- There are some complaints about the quality of their support and implementation teams
- Some aspects of the tool are not comprehensive for many GTM use cases
Read Traction Complete’s G2 reviews here.
5. LeadAngel: Best lead management software
Lead management software encompasses not only lead distribution, but also qualification, scheduling, and data control. While LeadAngel doesn’t include all the capabilities necessary for an efficient inbound flow, it does a great job owning the lead management side of the equation.
Key features
- Lead-to-account matching
- Lead distribution, routing, and on-the-spot handoff—including any-object routing, flexible distribution options, account-based assignment, and more
- Data management—dedupe, auto-convert, and harmonization
- On-the-spot routing to a live queue of available sales reps (no need to wait until one comes available)
Pricing
Of all the platforms on this list, LeadAngel is certainly the priciest option, starting at $99 per month. However, they offer a new customer incentive, as the first six months are free.
Unfortunately, the lead distribution and routing features are only available with their Enterprise plan, which is a custom pricing package.
Pros
- Excellent lead management capabilities
- Friendly, helpful, and proactive support staff that sometimes builds out custom features for users
Cons
- Only provides lead management features—no lead capture, enrichment, or automated follow-up
- Limited number of available integrations
- Middling user interface that some users find confusing and glitches occasionally
Read LeadAngel’s G2 reviews here.
6. Chili Piper: Best B2B lead distribution software
As decision-making units in B2B become more complex, managing all of these leads can be a challenge. Chili Piper works well for the B2B use case specifically with its lead distribution flexibility. Let’s take a look at its key features, pros, and cons.
Key features
- Automated, one-click scheduling
- Real-time updates to your CRM
- Team-based routing rules & dynamic assignments
- Automated reminders and rescheduling follow-ups
Pricing
Chili Piper’s pricing can be deceptive, as the per-user fee is standard across all features: $30/month. However, if you read the fine print, you’ll find that each of their features includes a monthly platform fee, ranging from $150-$1,000 per month. When considering Chili Piper, be prepared for sticker shock!
Pros
- Simple, easy-to-use platform and UI
- Works well with B2B use cases—handles new users, territories, and complex rules on contact forms
- A variety of integration options to enhance its otherwise limited functionality
Cons
- Lacks some key features necessary to build an all-in-one inbound or outbound flow
- Tiered plans require additional expensive platform fees
- Some users report trouble scheduling from different time zones
See Chili Piper’s G2 reviews here.
7. RevenueHero: Best lead distribution software for small orgs
Due to Chili Piper’s expensive pricing and limited capabilities, a number of lead distribution software companies are coming up from behind and winning their customers’ business. Default is one example, but another one is RevenueHero. With intuitive lead distribution functionality, RevenueHero can be a good choice for small teams.
Key features
- Instant scheduling
- Automated lead qualification software
- Automated lead distribution workflows
- CRM updates
- Automated reminders
Pricing
RevenueHero’s pricing breaks down into two main tiers:
- Inbound Essentials—$35/user/month + $79/month fixed platform fee—Includes web form scheduling, round-robin routing, domain-based matching, in-app scheduling, embeddable content in booking pages, and various native integrations
- GTM Enterprise—$49/user/month + $79/month fixed platform fee—includes Essentials features plus fuzzy matching, collective round robin, custom owner updates, dynamic meeting type assignment, fallback redistribution, webhooks, and more.
Pros
- Ease of use and setup, and every user can generate a personalized scheduling page with embedded content
- Uses a variety of lead distribution techniques, including equal round robin, flexible round robin, and weighted distribution
- 20+ integrations and counting
- 24/7 customer support via Slack
Cons
- Point solution with limited capabilities beyond routing & lead distribution
- Limited routing logic which doesn’t seem to handle new contacts within existing accounts or non-qualified outliers
- The platform seems to struggle with scheduling in different timezones
See RevenueHero’s G2 reviews here.
Transform your lead distribution system with Default
As you can see from this list, Default outpaces the competition in probably the most important area: providing an all-in-one platform for not only lead distribution, but also capture, enrichment, qualification, and ongoing nurture. As such, we’re confident in saying that we’re the best lead distribution software.
But don’t just take our word for it. See for yourself why our customers are replacing their legacy lead distribution platforms with Default—schedule a live demo today.
.svg)
.png)
.svg)
%201.svg)
%201.svg)
%201.svg)
.svg)
.svg)
.svg)
