How Plain automated demo scheduling and boosted GTM efficiency with Default

Challenge

As Plain prepared to announce its Series A, the team realized their inbound funnel wasn’t built to scale. Every prospect was sent to a generic scheduling link, with no way to follow up with leads who didn’t book, no routing logic, and no attribution data tied to form submissions.

They considered patching things with a form and scheduler, but it lacked flexibility, didn’t support enrichment, and forced them to ask for too much information upfront. The customer experience suffered.

Plain needed a better way to capture and convert inbound demand. That’s when they discovered Default - a platform that qualifies, routes, and schedules meetings from a single email field.

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Solution

Use case #1: Automate inbound scheduling

Plain went from a scheduling link to a fully operational inbound growth system in a matter of hours. A contract was signed at 7 PM and by 10 PM, the Plain & Default team finished the implementation process of automating inbound scheduling, routing, enrichment, and custom Slack notifications.

Thanks to Default's workflow builder and shared Slack channel support, the implementation only took a few hours. Yet, it saved Plain hundreds of hours on follow-ups and scheduled hundreds of demos from a successful funding announcement.

Now, the new process routes demo requests into two separate queues: high-priority and low-priority. Since Plain’s GTM team is lean, showing more availability for more qualified customers significantly impacts win rates and speed-to-lead for great-fit prospects.

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Use case #2: Grow self-serve revenue from demo requests

Thanks to Default, Plain unlocked a new revenue stream they didn't know existed. The team was able to send non-sales qualified leads to sign up for a self-serve plan and pay without talking to sales.

A month after the implementation, Plain has a solid self-serve flow running, which means their sales team can spend time nurturing larger companies through white-glove onboarding.

Today, Plain leverages Default waterfall enrichment to qualify and route demos to an appropriate go-to-market staff member or a self-serve signup flow, all from one single email field on the website.

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Results

Plain's first major win was turning a new funding round announcement into a pipeline-generating event by capturing demand and converting it into demos on the team's calendar. Thanks to Default, the process from start to finish only took 3 hours, yet it facilitated for 100s of demos scheduled following the announcement.

The second win came from unlocking a new revenue stream and product-led motion that got Plain 10 new customers, which they would have missed without Default. Plain's GTM team fully integrated their tech stack and synced all essential go-to-market data into Attio through a partnership that launched in just 3 hours—and continues to operate at high velocity today.

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